Over the last ten years I have noticed that sport psychology in the UK has been very preoccupied with issues relating to professional bodies, professional accreditation/certification, regulation and academic rigor. Now I would not dispute the importance of any of these issues, but over this period I can’t help but think that the focus on the client has been lost, if it was ever there in the first place. ychology status, professional qualification, and the number of degrees t

Marketing, promotion and advertising are all important considerations for applied sport psychology consultants. The question though is what is the best way to go about doing it? Particularly as significant amounts of work result from recommendation and word of mouth. This is particularly challenging as the British Psychological Society in the UK actively encourage members to not use client statements and endorsements in their marketing. However, the challenge is a very real o